Yulianti, Yulianti (2023) Pengaruh Label Halal Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Nivea (studi Kasus: Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

This Study was conducted to analyze the effect of Halal label and product quality on the descision to purchase Nivea products at Riau Islamic University student. The data used in this study is sourced from primary data, namely a questionnaire using a quota sampling technique, namely setting as many as 100 respondents. The data analysis method used was descriptive and quantitative analysis method using SPSS version 21. The result showed that partially and simultaneous Halal label and Product quality had a positive and significant effect on purchasing descision for Nivea products at Riau Islamic University Student

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