Abiyyu, Muhammad (2025) Pemanfaatan Media Sosial Instagram Dalam Membentuk Citra Pemerintah Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The development of information and communication technology supports the need for public information services through the media. As stipulated and regulated in Article 6 Chapter III Permenpan no 12 of 2007 concerning General Guidelines for Public Relations within Government Agencies, which states that "The function of Government Public Relations is as an institution spokesperson, facilitator, providing information services to the public, following up on public complaints, providing information about the policies, programs, products and services of the institution, creating a conducive and dynamic climate of internal and external relations, as well as acting as a liaison between the institution and stakeholders”. This study aims to find out how the role of Public Relations of the Pekanbaru Regional Government in forming a positive image. Social media accounts can play a role in spreading a positive image through direct interaction with its users, this is one of the strengths of social media (The Power of Social Media) that conventional information media does not have. Interaction between universities and the public can be developed without being limited by certain limitations, especially time. The method used is descriptive qualitative by collecting data from informants and processing it qualitatively. The results of the study show that the role of Public Relations of the Pekanbaru Regional Government has optimally utilized social media with the @hunaspku account in creating a positive image for the ongoing government.

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