Febby, Andra (2022) Analisis Inovasi Produk Home Industri Kacang Pukul Merek Hh Dikota Bagansiapi-api Kecamatan Bangko Kabupaten Rokan Hilir. Other thesis, Universitas Islam Riau.

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Abstract

The aim of the study was to find out how the product innovation on peanut brand HH was made in the city of Bagansiapi-api, Bangko District, Rokan Hilir Regency. Innovation indicators used include product quality, product features, product style and product design. Furthermore, the method used in this study is a quantitative method, which is a method based on the philosophy of positivism that is used to study certain populations or samples. The sampling technique used is incidental sampling with 30 consumers as respondents. Types and data collection techniques used consisted of primary data collected using questionnaires and interviews. Furthermore, secondary data were collected using documentation and observation techniques. Furthermore, the data analysis technique used is descriptive. Based on the results of the assessment indicators, they are in a good rating interval, and this business is feasible to run.

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