Nora, Ade (2025) Gambaran Self Image Pada Wanita Karir Dalam Penggunaan Media Sosial Instagram. Other thesis, Universitas Islam Riau.

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Abstract

SELF IMAGE DESCRIPTION OF CAREER WOMEN IN THE USE OF INSTAGRAM SOCIAL MEDIA ADE NORA 198110033 FACULTY OF PSYCHOLOGY RIAU ISLAMIC UNIVERSITY ABSTRACT In the digital era, social media has become an important part of everyday life, especially for career women who use platforms such as Instagram to build their self-image. This study aims to understand how social media plays a role in the formation of career women's self-image and the strategies they use in building their self-image through these platforms. This study uses a qualitative method with a phenomenological approach. Data were collected through in-depth interviews with three informants who are active career women in Pekanbaru City. Data analysis techniques use data reduction, data presentation, and verification through triangulation of sources, techniques, and time. The results of the study show that social media, especially Instagram, plays an important role in the formation of career women's self-image. Social media is used as a means to display professional achievements, build personal branding, and expand social networks. Informants also revealed that their self-image is influenced by social interactions on digital media, external validation such as the number of "likes" and comments, and how they present themselves in cyberspace. In addition, factors such as social support, level of self-understanding, and personal branding strategies also play a role in the formation of a positive self-image. The conclusion of this study confirms that wise use of social media can help career women build a strong and positive self-image. However, there are also challenges such as social pressure and expectations that arise from consuming digital content. Therefore, it is important for career women to have a good understanding of self-image in order to optimally utilize social media without being negatively affected by social expectations.

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