Simamora, Riris Lorensa (2023) Pengaruh Green Product terhadap Keputusan Pembelian Produk Tisu Paseo Pada Mahasiswa/i Fakultas Ekonomi dan Bisnis Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to analyze the influence of green products on purchasing decisions for Paseo tissue products. The population and sample in this study were students from the Faculty of Economics and Business, Riau Islamic University who had used Paseo tissue products and who were currently using Paseo tissue products. The sampling technique in this study used purposive sampling with a sample size of 100 respondents. The data collection technique in this research uses a questionnaire or questionnaire which is distributed to consumers. The data analysis used is validity test, reliability test, simple linear regression analysis, T test (partial) coefficient of determination (R2) using SPSS 22.0. The research results show what green product (X) has a positive and significant influence on consumer purchasing decisions (Y) for tissue paseo products among students at the Faculty of Economics and Business, Riau Islamic University.

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