Analisis Usaha Agroindustri Dan Pemasaran Tas Lidi Sawit (ikm Rumah Tamadun) Di Kelurahan Bagan Kota Kecamatan Bangko Kabupaten Rokan Hilir Provinsi Riau

Zira, Zira (2023) Analisis Usaha Agroindustri Dan Pemasaran Tas Lidi Sawit (ikm Rumah Tamadun) Di Kelurahan Bagan Kota Kecamatan Bangko Kabupaten Rokan Hilir Provinsi Riau. Other thesis, Universitas Islam Riau.

[thumbnail of Zira.pdf] Text
Zira.pdf - Submitted Version
Restricted to Registered users only

Download (3MB) | Request a copy

Abstract

Business Analysis of Agro industry and Marketing bag of palm sticks (ikm Rumah Tamadun) in bagan village, Bangko District, Rokan Hilir regency, riau province. Supervised by Dr. Fahrial, SP., SE., ME The bag of palm sticks (IKM house tamadun) is a processed product that uses the main raw material, namely palm sticks produced in Bagan Kota Village, Bangko District, Rokan Hilir Regency, Riau province. This business is the only one in Rokan Hilir Regency so that it has a large number of businesses in Rokan Hilir. potential to be developed in order to obtain profits and added value the production of palm sticks. This study aims to analyze: (1) The characteristics of entrepreneurs, traders and business profiles bag of palm stick IKM House Tamadun (2) Analysis of agro-industrial business consisting of raw materials and support materials, production process, production technology, production costs, production, revenue, efficiency and value-added agro-industrial IKM house tamadun. (3) Marketing includes institutions and marketing channels, functions and functions. marketing, marketing costs, marketing margins, marketing profits and marketing efficiency bang of palm sticks IKM Home Tamadun. This study was carried out in the urban chart village of Bangko district downstream of Riau province from December 2022 to March 2023. Methods used in this study was a survey method. Data was analysed by qualitative and quantitative descriptive manner and a Hayami Method. The results of research on the characteristics of entrepreneurs, workers and retailers are productive age with an average age of 34 years, average high school education, average family size of 3.25 people, and average working experience of 3.75 years. Business profiles the history of palm stick production IKM house tamadun) starting in 2017, the scale of palm stick production (IKM house tamadun) was a small business scale and the use of labor comes from local residents. The marketing institution bag of palm sticks (IKM house tamadun) in the city chart There are several subdistricts in the lower Riau regency: businessmen, retailers, consumers. There are two marketing channels IKM House Tamadun, marketing channels i.e. entrepreneurs and channels i.e. entrepreneurs. marketing functions performed by entrepreneurs are sales functions, storage functions, processing functions, risk management functions and market information. Marketing functions performed by retailers are marketing functions, sales functions, storage functions, transport functions, risk management functions, financing functions and market information. Marketing costs for bag palm sticks (IKM house tamadun) on marketing channels are Rp 6,116.11 and on ll channels amounting to Rp 2,000. The marketing margin on the marketing channel was Rp. 30,000 and on marketing channels for Rp. 104.255,42. Marketing profits on the l channel amounted to Rp.23,883.89 and on the ll channel amounted to Rp. 102.255,42. The marketing efficiency on the l channel was 2.91% and the ll channel was 0.91% . farmer's share on the l channel was 85.71% and the l channel market was 52.61 percent. Based on research results, the more efficient marketing channel was marketing channel 2 because the margin profit on the channel was larger and the cost was less

Item Type: Thesis (Other)
Contributors:
Contribution
Contributors
NIDN/NIDK
Sponsor
Fahrial, Fahrial
1025096701
Uncontrolled Keywords: Marketing, Agroindustry, Palm Stick Bag
Subjects: S Agriculture > S Agriculture (General)
Divisions: > Agribisnis
Depositing User: Yolla Afrina Afrina
Date Deposited: 25 Sep 2025 01:31
Last Modified: 25 Sep 2025 01:31
URI: https://repository.uir.ac.id/id/eprint/29366

Actions (login required)

View Item View Item