Safitri, Anggi Lia (2023) Pengaruh Struktur Modal, Likuiditas, Cash Holding, dan Size terhadap Kinerja Perusahaan Sub Sektor Periklanan, Percetakan, dan Media yang Terdaftar di Bursa Efek Indonesia. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study is to determine the effect of capital structure (DER), liquidity (CR), cash holding (CH), and size (SIZE) on the performance of advertising, printing and media sub-sector companies listed on the Indonesia Stock Exchange. This study used quantitative methods. Sampling was carried out by purposive sampling with a total of 19 companies from a total population of 24 companies. The data analysis technique used is panel data regression which is used to test the hypothesis model statistically, as well as the extent to which the proposed capital is consistent with the data sample. The data source used is secondary data obtained indirectly. Data collection is taken by documentation techniques. The results of this study show that the capital structure has a positive and significant effect on the performance of advertising, printing and media sub-sector companies listed on the Indonesia Stock Exchange. Liquidity, cash holding and size have a negative and insignificant effect on the performance of companies listed on the Indonesia Stock Exchange.

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