Kurniawati, Venny (2025) Pengaruh Kualitas Produk Dan Promosi Penjualan Terhadap Keputusan Nasabah Dalam Memilih Tabungan Haji Pada Bank Syariah Indonesia Kcp Panam Raya. Other thesis, Universitas Islam Riau.

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Abstract

Hajj Savings is a type of savings intended for the preparation of Hajj pilgrimage expenses, designed to help customers prepare for the cost of performing Hajj more easily. This study aims to analyze the influence of product quality on customers' decisions in choosing Hajj savings at Bank BSI KCP Panam Raya Pekanbaru, as well as to understand the effect of sales promotion on customers' decisions in selecting Hajj savings at Bank BSI KCP Panam Raya Pekanbaru. This study uses a quantitative method and involves a population of 85 respondents who are Hajj savings customers at BSI KCP Panam Raya, determined using the Slovin formula. The t-test results indicate that the product quality variable (X1) has a significant influence on customer decisions. This is evidenced by the calculated t-value being greater than the t-table value (3.426 > 1.6636), and a significance value of 0.001, which is less than 0.05 (0.001 < 0.05). Furthermore, the sales promotion variable (X2) also has a significant effect on customer decisions, as shown by the calculated t-value being greater than the t-table value (3.496 > 1.6636) and a significance value of 0.001, which is also less than 0.05 (0.001 < 0.05). The F-test results show that the variables of product quality (X1) and sales promotion (X2) have a significant overall effect on customer decisions. This is evidenced by the calculated F-value being greater than the F-table value (19.268 > 3.11) and a significance value of 0.000, which is less than 0.05. The correlation coefficient (R) of 0.565 indicates a strong relationship between the independent variables (product quality and sales promotion) and the dependent variable (customer decision). The coefficient of determination in this model shows a value of 0.303, indicating that product quality and sales promotion have an influence on customer decisions, while the remaining influence comes from other factors not discussed in this study.

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