Saidi, Muhammad Febri (2025) Analisis Kredit Usaha Rakyat (Kur) Mikro Terhadap Minat Nasabah Bank Syariah Indonesia Kc Pekanbaru Sudirman Atas. Other thesis, Universitas Islam Riau.

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Abstract

Analysis of Micro People's Business Credit (KUR) on the Interest of Customers at Bank Syariah Indonesia, Pekanbaru Sudirman Atas Branch MUHAMMAD FEBRI SAIDI 192310375 This study aims to analyze the impact of Micro People's Business Credit (KUR) on customer interest at Bank Syariah Indonesia (BSI) KC Pekanbaru Sudirman Atas. The research subjects include financing department employees and Micro KUR financing customers at the bank. The research object focuses on the role of Micro KUR financing in increasing customer interest in Islamic banking products. This study employs a qualitative approach using interviews to gather relevant data. Data collection techniques include observation, interviews, and documentation to gain an in-depth understanding of the factors influencing customer interest. The findings indicate that Micro KUR financing at BSI KC Pekanbaru Sudirman Atas has a significant relationship with customer interest. The analysis is conducted based on the theory of interest, which includes aspects of attraction, desire, and conviction in utilizing Islamic financing services. Therefore, this study contributes to understanding the role of Micro KUR as a financing solution for micro-businesses and the factors that drive customer interest in accessing these services in Islamic banking.

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