Nuryanti, Dela (2025) Pengaruh Pengaruh Bauran Pemasaran Terhadap Peningkatan Volume Penjualan Pada Industri Anyaman Tali Strapping Bekas Ikm Tunas Harapan Kampung Tualang. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the Effect of Marketing Mix on Increasing Sales Volume in the Used Strapping Rope Wicker Industry IKM Tunas Harapan. This research is descriptive quantitative research with sampling techniques using purposive sampling and a sample of 50 employees from IKM Tunas Harapan Kampung Tualang. The types and sources of data used are primary data and secondary data. Data collection techniques obtained from the results of observations, questionnaires, interviews and documentation and processed using SPSS Version 16. Data analysis techniques use data instrument tests, simple linear regression and hypothesis testing. The results of this study indicate that the significantly the Marketing Mix variable affects Sales Volume.

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