Maulana Firdaus, Fikri (2025) Pengaruh Program Membership Card Terhadap Loyalitas Pelanggan (studi Kasus Pada Pelanggan Azwa Perfume Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
The type of research used in this research is descriptive with quantitative methods using SPSS 25. Data analysis techniques use validity tests, reliability tests, simple linear regression tests, t tests and coefficient of determination tests. This research shows that the Membership Card Program has a positive and significant effect on Customer Loyalty. The results of the coefficient of determination are much influenced by the membership card program on purchasing decisions compared to other variables not included in this research.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Safri, Indra 1003036601 |
| Uncontrolled Keywords: | Membership Card Program, Customer Loyalty |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | > Administrasi Bisnis |
| Depositing User: | Afrilla Perpustakaan UIR |
| Date Deposited: | 12 Sep 2025 04:17 |
| Last Modified: | 12 Sep 2025 04:17 |
| URI: | https://repository.uir.ac.id/id/eprint/29137 |
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