Siboro, Ayu Marselina (2025) Pengaruh Live Streaming Dan Flash Sale Terhadap Minat Beli Produk Skincare Skintific Di Shopee Pada Mahasiswa Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to determine the influence and analyze live streaming and flash sales on interest in purchasing skincare products through Shopee among students in Pekanbaru. This research is quantitative research using primary and secondary data. Primary data was obtained through a questionnaire filled in by respondents. The sampling used was purposive sampling, by determining the number of samples using the Lameshow formula, the number of samples used as respondents was 100 people. The data analysis technique uses SPSS v.25, which consists of hypothesis testing, classical assumption testing, simple linear regression and determination (R2). The research results show that live streaming and flash sales partially and simultaneously have a significant effect on respondents' buying interest in skincare products

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