Ramadhani, Lusi (2024) Pengaruh Potongan Harga Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pembelian Produk Cosmetik Online Dishoppe Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to determine and analyze the influence of price cust and shopping lifestyle in impulse buying when purchasing anline cosmetic products at dishopee Pekanbaru. The sampling technique in this research is a purposive sampling technique with a sampel size of 100 respondents when purchasing online cosmetic products. The types sources of data are primary and secondary data, while data collection techniques use observation and questionnares. The data analiysis technique used in this research is a multiple linear regression test with the help of SPSS version 24 software. The results of this research show that the influence of price cuts and shopping lifestyle simultaneously influence impulse buying in onlinecosmetik product purchases at dishopee Pekanbaru. Partially, the variable that has the highest influence on impulse buying in purchasing online cosmetic products at shopee Pekanbaru, name the Shopping Lifestyle variable, has a significance value of 0.000 < 0.05 and a calculated t of 11.467> t table (1.988)

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