Saltana, Weltika Deby (2023) Pengaruh Harga Dan Kualitas Produk Alat Kesehatan Terhadap Keputusan Pembelian Konsumen Study Kasus Pada PT.hijau Daun Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the effect of price and quality of medical device products on consumer purchasing decisions in the case study of CV. Green leaves of Pekanbaru. This study used a sampling technique using the census method, in which the entire population was sampled using a population method of 30 consumers. And this research was obtained from questionnaires and interviews. Technical data analysis using descriptive and multiple linear regression. This research shows that the variable price (X1) and product quality (X2) partially and simultaneously have a significant effect on consumer purchasing decisions..

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