Aszahra, Intania Amaretza (2023) Strategi Komunikasi Diskominfo Kota Dumai Dalam Mensosialisasikan Program Dumai Smart City. Other thesis, Universitas Islam Riau.

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Abstract

Dumai Diskominfo Communication Strategy In Disseminating The Dumai Smart City Program Intania Amaretza Aszahra 199110222 This study aims to find out how the Communication Strategy is carried out by the Dumai City Diskominfo in Socializing the Dumai Smart City Program. This study uses a qualitative method which aims to describe what happened in this study. This research is descriptive in nature, which only contains situations or events and does not test hypotheses or contain predictions. Data collection techniques used in this study were non-participant observation, interviews, and documentation. In this study, researchers used the technique of checking the validity of triangulation data. Data triangulation is used to make the data obtained valid, reliable and useful as a tool in analyzing data in the field. Data analysis used in this study consisted of three stages, namely data reduction, data presentation, and conclusions drawing/verifying. The subjects of this study were 4 informants of which 3 informants were the Dumai City Communication and Information Service, 1 informant was the Population and Civil Registration Service. The results of this study indicate that in socializing the Dumai Smart City Program, the Dumai City Communication and Informatics Office carried out a research and also a review related to the Dumai Smart City Program so that it can be adapted to the problems that exist in the city of Dumai. The Dumai City Government through the Smart City council team and the Dumai Smart City program implementing team carried out planning by looking at existing communication elements, namely by determining communicators, messages, media, targets and the resulting effects. The implementation of this socialization activity was carried out directly to the OPD (Regional Apparatus Organizations) who represented their respective regions. Then this OPD carried out socialization again to the community about several Dumai Smart City programs through social media, brochures and banners. The evaluation carried out is by conducting regular monitoring and evaluation which is carried out every 3 months for within the City of Dumai and once every 6 months for the central government which aims to find out the results of the Dumai Smart City program. Reporting is the final activity of the communication strategy stage. Reporting forms document files which will later be used as reference material for consideration of the Dumai Smart City program in the future.

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