Minandra, Cerelya Mahaputri (2023) Impression Management Di Instagram (studi Deskriptif Pada Akun @michikofrizdew). Other thesis, Universitas Islam Riau.

Text 199110086.pdf - Submitted Version Restricted to Registered users only Download (7MB) | Request a copy

Abstract

This research aims to find out the impression management carried out by Michiko Frizdew. Everyone, especially public figures, tries to do good impression management in order to present a positive impression in accordance with their goals. The front stage, namely the activities carried out by the object in her Instagram account, includes the posts she uploads and the back stage, namely the preparations made to support her appearance on the front stage. The methodology used in this research is descriptive study with the main data sources obtained from interviews and observations, while supporting data is obtained from documents and other supporting data. The theory used in this research is dramaturgy (Impression management), with a qualitative approach. Based on the results of the study, it can be seen that the impression management carried out by @Michikofrizdew in her front stage displays three impressions, namely as a communication trainer, TV presenter, and moderator. These three roles are built with full awareness and careful preparation so that the front stage requires back stage support. The back stage is quite well prepared with several influential parties, namely MF communications and family. MF is the main support system in managing impressions in front of the public.

Actions (login required)

View Item