Putri, Junisya (2024) Pengaruh Sebaran Lokasi Minimarket Terhadap Jangkauan Pelayanan Toko Kelontong Di Kelurahan Rejosari Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The existence of minimarkets adjacent to grocery stores is able to influence consumer preferences in choosing a shopping place, thus causing possible competition between the two shopping facilities. This study aims to identify consumer perceptions of service quality, identify distribution patterns, identify service coverage, and analyze the influence of minimarket location distribution on the range of service of grocery stores in Rejosari Urban Village, Pekanbaru City. The method used in this research is quantitative descriptive method. Data was obtained through field observations and analyzed using the Likert Scale method, Nearest Neighbor Analysis, Buffering Analysis and Map Overlay. Data processing is carried out to identify consumer perceptions of service quality, distribution patterns, and service coverage of minimarkets and grocery stores in Rejosari Village, Pekanbaru City. The results show that the distribution of minimarkets and grocery stores is uneven and overlapping in Rejosari Village. Minimarkets and grocery stores serve the same area. This can lead to competition in an effort to attract consumer buying interest, because consumers prefer to shop at minimarkets with good facilities and service quality compared to grocery stores. Therefore, clear regulations are needed regarding the placement of minimarkets and grocery stores in order to maintain a balance and prevent unhealthy competition between the two shopping facilities.

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