Anilawati, Pitih (2023) Pengaruh Aspek Pelayanan Prima Terhadap Manajemen Pasar Tradisional (studi Kasus Pasar Tradisional Pajak Lama Di Kecamatan Bagan Sinembah Kabupaten Rokan Hilir). Other thesis, Fakultas Teknik Perencanaan Wilayah dan Kota.

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Abstract

THE INFLUENCE OF EXCELLENT SERVICE ASPECTS ON TRADITIONAL MARKET MANAGEMENT (Case Study of Pajak Lama Traditional Market in Bagan Sinembah District, Rokan Hilir Regency) PITIH ANILAWATI 173410507 ABSTRACT The local government is in charge of traditional markets, which must be addressed. The government plays a crucial role in modernizing, particularly in regulating, the traditional market system. This is done to ensure that markets continue to exist and to make traditional markets more appealing to consumers who want to buy and sell in comfort and order. The Pajak Lama Market requires a limited amount of space, including parking and trash cans, and is in the middle of the urban core of the Bagan Sinembah Subdistrict. Pasar Pajak Lama, Bagan Sinembah Sub-District, has suffered severe damage to its building, and no repairs have ever been made. This was made worse by a fire that broke out in the market area. This study aims to determine how traditional market management—also known as the "Pajak Lama Market"—affects excellent service for regional development, which will have a greater impact on the economic sector for residents of the Bagan Sinembah District. In this study, questionnaires and field observations were used to collect data from respondents. Descriptive research is combined with quantitative analysis in this study. The field observation method and the distribution of questionnaires are the methods used to collect data. Traditional market management is affected by aspects of excellent service. Based on research on the feasibility, infrastructure, sustainability, and technical influences on the market for services in the Bagan Sinembah District of the Rokan Hilir Regency aspects of excellent service. The F test's findings, which yielded a significant value of 0.015 (0.015 0.05), support this. The independent variables, namely feasibility, infrastructure, sustainability, and technicality, have a significance of 0.025, as shown by the results of the hypothesis testing. 0.036; 0.022; 0.031 <0.05. This explains how market services are affected in part by the feasibility, infrastructure, sustainable, and technical variables.Aspects of Excellent Service, Market Management, Traditional Markets.

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