Fitra, Brahma (2023) Pemanfaatan Chanel Youtube Dorkoro Classic Custome Sebagai Sarana Informasi Pecinta Motor Custome Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The presence of YouTube has also become the online media that people are most interested in because it contains a variety of interesting and varied videos ranging from viral news, film trailers, educational videos, video clips, entertainment videos, to da'wah videos. The phenomenon of using internet media, especially YouTube which is increasingly mushrooming, is of course used by a company to create a YouTube account as a medium for disseminating information in the form of videos. Dorkoro Classic Custome YouTube Chanel is one of the new media that is widely accessed by users of social media networks, especially by viewers or subscribers of Dorkoro Classic Custome YouTube Chanel. The purpose of this study is to find out the use of the Dorkoro Classic Custome YouTube Chanel as a means of information for Custome motorbike lovers in Pekanbaru and to find out the fulfillment of the audience's information needs for Dorkoro Classic Custome YouTube Chanel as a means of information for Custome motorbike lovers in Pekanbaru. The research method used in this study is to use qualitative research, with data collection techniques, namely by observation, interviews and documentation. Judging from the nature of this research, it is a descriptive research, namely research that provides a clear and detailed description of the main research issues. The results of the discussion of this study are Utilization of the Dorkoro Classic Custome YouTube Chanel as a medium of information, promotion, and additional income and Fulfillment of the audience's information needs for the Dorkoro Classic Custome YouTube Chanel as an Information Facility for Custome Motorcycle Lovers in Pekanbaru. In terms of information and knowledge, the Dorkoro Classic Custome YouTube Chanel does indeed provide quite the maximum service.

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