Wulandari, Ade (2024) Analisis Strategi Pemasaran Dalam Meningkatkan Jumlah Nasabah Tabungan Haji Pada Bank Syariah Indonesia Kcp Dumai Sukajadi. Other thesis, Universitas Islam Riau.

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Abstract

ABSTRACT THE ANALYSIS OF MARKETING STRATEGIES TO INCREASE THE NUMBER OF HAJJ SAVINGS ACCOUNT CUSTOMERS AT SHARIA INDONESIA BANK KCP DUMAI SUKAJADI ADE WULANDARI 192610079 This research was motivated by the phenomenon of Sharia Indonesia Bank KCP Dumai Sukajadi being a Sharia bank that had Hajj savings products. In marketing its products, Sharia Indonesia Bank KCP Dumai Sukajadi utilized the marketing mix method (marketing mix). The position of Sharia Indonesia Bank as a financial institution that also managed Hajj savings funds and Marketing Mix. The formulation of the problem in this research was How Marketing Strategy Analysis Increases the Number of Hajj Savings Account Customers at Sharia Indonesia Bank KCP Dumai Sukajadi. The purpose of this study was to determine how Marketing Strategy Analysis Increases the Number of Hajj Savings Account Customers at Sharia Indonesia Bank KCP Dumai Sukajadi. The type of research used was field research with a qualitative descriptive approach. The data sources for this research were obtained from primary and secondary data sources using observation, interviews, and documentation techniques. The data analysis used was qualitative data analysis because the data obtained were descriptions or information obtained from interview activities. The results of this study revealed that the marketing strategy for Hajj savings products at Sharia Indonesia Bank KCP Dumai Sukajadi was implemented using the marketing mix or the 4P marketing mix: product, price, place, and promotion. This Hajj Savings product is marketed through door-to-door, cross-selling, advertising, and open table.

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