Kurniawan, Fakhri (2024) Analisis Faktor-faktor Yang Mempengaruhi Pemilihan Lokasi Usaha Pedagang Kaki Lima Di Bundaran Keris Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The development of the Bundaran Keris from several traders until now 28 traders have an interest in knowing the tradesrs factors in choosing a trading location.. Fandy(2002) selecting a place or business location requires careful consideration of the factors: (1) Accessibility, (2) Visibility, (3) Traffic, (4) Large, comfortable and safe parking area , (5) Expansion, (6) Environment, (7) Competition, (8) Government regulations. The purpose of this research is to examine the factors that influence the choice of location for street vendor businesses at the Bundaran Keris, Pekanbaru City. The approach used in this research is qualitative and quantitative. The data used in this research is primary data obtained from survey results and observations. Data from observations and interviews regarding the characteristics of street vendors at the Bundaran Keriswere analyzed using descriptive analysis, namely explaining and explaining the characteristics of street vendors, namely selling/trading only around 7-8 hours a day, namely in the afternoon until early morning, the majority of street vendors' income is 1 million to 6 million. /Month. Apart from that, the majority of street vendors have semi-permanent stalls as a means of trading. Most of the street vendors have been trading for up to 3 years with visits of more than 20 people a day, these street vendors have business capital of more than 3 million. The reason why street vendors choose a trading location at the Bundaran Keris is because of accessibility or the location of the Bundaran Keris which is easily accessible because it is in the city center and on the side of the Bundaran Kerison Jalan Diponegoro. Apart from that, the factors influencing the choice of location for street vending businesses at the Pekanbaru City Bundaran Keriswere analyzed using Factor Analysis using the SPSS Application which was carried out using factor analysis with 8 variables, namely variables (Accessibility, Visibility, Parking Places, Competition, Government Traffic Regulations , Expansion, Environment) found the results of 4 factors formed from 8 variables namely (Development and competition factors, Environmental Factors, Regulation and Reach Factors, Traffic Flow Factors).

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