Putra Adriansyah, Rizki (2023) Pengembangan Objek Wisata Pulau Cinta Teluk Jering Berdasarkan Segmentasi Demografi. Other thesis, Fakultas Teknik Perencanaan Wilayah dan Kota.

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Abstract

Tourism is developed by means of segmentation because each tourist has different preferences and needs. Tourism segmentation is the process of dividing the tourism market into smaller groups based on similar characteristics and needs, such as demographics, interests, lifestyles and behaviors. The Teluk Jering Island Love Island Tourism Object is one of the tourist objects that is in great demand and is visited by tourists, especially on weekends. However, there are still some problems with the Pulau Cinta Tourism Object. Such as the absence of ATMs and Travel Agents, disturbance of livestock and lack of attractions. Therefore, The method used as a whole in this research is mixed descriptive. Data collection is done by collecting primary data and secondary data. The data collected was then analyzed using IFAS-EFAS analysis to determine development based on demographic segmentation through the strengths, weaknesses, opportunities and threats that exist in Pulau Cinta Teluk Jering Tourism Object. Based on the research, the existing condition of the Pulau Cinta Teluk Jering Tourism Object is that in terms of Ancillary Service there are no ATM and Travel Agent facilities available. In the Visitor Demographic Segmentation, it is known that Visitors are more dominantly women with unmarried status and are Muslim. With the age of around 16-25 years and has the last high school / vocational education. which is dominated by private workers with an average income of below 3 million. In the Development Direction, namely making attractions that are popular with young women, Providing homestay facilities and dining huts that attract visitors, especially teenagers, Creating unique photo spots so that female visitors are more interested.Teluk Jering Island Love Island Tourism Object, Tourism, Demographic Segmentation.

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