Ramadhani, Andre Amanda (2023) Peranan Humas Dalam Membentuk Citra Positif Di Pemerintah Desa Danau Lancang Kecamatan Tapung Hulu Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the role of public relations in forming positive image in the Government of Danau Lancang Village, Tapung Hulu District, Kampar Regency and to find out what are the inhibiting factors for Public Relations in forming positive image in the Government of Danau Lancang Village, Tapung Hulu District, Kampar Regency. The research method used is descriptive qualitative r. The research subjects were the secretary of the village head, the head of the village government section, the general public and the village community. The object of is the government of Danau Lancang Village, Tapung Hulu District, Kampar Regency. The research was carried out at the Danau Lancang Village Office, Tapung Hulu District, Kampar Regency from August to September 2022. Data collection used interview, documentation and observation techniques. The data validation technique uses triangulation techniques, namely source triangulation and theory triangulation. Data analysis techniques using qualitative analysis consist of data reduction, datapresentation, drawing conclusions and verification. The results showed that the role of public relations in forming positive image in the government of Danau Lancang Village, Tapung Hulu District, Kampar Regency, namely serving and providing village-related information to the community as well as the existence of communicators, relationships, back up management, good image makers also greatly influenced the role of public relations in shaping positive image. As for the inhibiting factors, namely the message or information conveyed to certain parties or to the community is not optimal, namely the lack of socialization, and the role of public relations in carrying out their duties is not optimal because public relations in the village of Danau Lancang have a dual role, namely as the village secretary.

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