Muhammad, Ok Abu Abdillah (2023) Komunikasi Persuasif CV. Paripurna Dalam Penjualan Barang Di Hotel Labersa Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Every day, human individuals always carry out communication activities that affect changes in attitudes and desired actions when communication occurs, this is the notion of persuasive communication. The use of persuasive communication is something that is often done, for example in the fields of teaching, marketing, advertising, and sales promotion. In selling here, the company sells its goods or services to consumers or its target customers by using persuasive words that influence and change beliefs so that consumers can determine their choice of goods or services being sold or offered. One of the things studied this time relates to sales made by CV.Paripurna to its customers, namely Hotel Labersa Pekanbaru. The problem formulated in this thesis is, What is the persuasive communication of CV. Plenary in selling its goods at Hotel Labersa Pekanbaru? then What are the obstacles that occur in the sale of these goods? This research is descriptive qualitative. Data collection techniques are through observation, interviews, and documentation. Using persuasive communication theory and persuasive communication elements, the persuasive communication model created by Ronald L. Applebaum and Karl W.E Anatol. The results of this study indicate that persuasive communication that occurs between CV. Plenary with Hotel Labersa Pekanbaru formed an action. This is clearly demonstrated by the actions of the CV. Paripurna team who are friendly, humble and do not disappoint customers. The driving factors for Hotel Labersa Pekanbaru to remain loyal are that they are very helpful to customers in terms of ordering any items, as well as the deals offered are acceptable. While the inhibiting factor for CV.Paripurna in this case is the availability of goods that pivot and customers cannot wait too long.

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