Ramb, Dea Risky Aulia (2023) Strategi Pengembangan Pariwisata Syariah Dengan Mengoptimalkan Industri Kearifan Lokal Di Kabupaten Siak Sri Indrapura. Other thesis, Universitas Islam Riau.

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Abstract

This research aimed to determine the strategy for developing Sharia tourism by optimizing the local wisdom industry in Siak Sri Indrapura Regency. The method used in this research was descriptive qualitative research. The research subjects included the Head of the Tourism Office, SME (Small and Medium-sized Enterprises) activists, and visitors. The research object was the strategy for developing Sharia tourism by optimizing the local wisdom industry in Siak Sri Indrapura Regency. Data collection techniques included observation, interviews, and documentation. Based on the data analysis, it was found that there were two dimensions and eight indicators as the foundation for the strategy of developing Sharia tourism by optimizing the local wisdom industry in Siak Sri Indrapura Regency, namely: attraction, accessibility, facilities, additional services, marketing research, tourism promotion, target markets, and community empowerment. According to the research results, the Asserayah Hasyimiah Palace had the potential as a well-preserved local wisdom tourist destination in Siak Sri Indrapura Regency. This potential was attributed to the natural beauty, strategic location, excellent service quality, easy accessibility, safe, comfortable, and clean environment, as well as the local wisdom industry that preserved cultural values.

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