Lestari, Nani Puji (2023) Pengaruh Perilaku Kondumen Terhadap Keputusan Pembelian Album Musik Dan Merchendise Korean Pop (k-pop) Di Pekanbaru (studi Pada Remaja Penggemar Musik Kpop). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine and analyze the effect of consumer behavior on purchasing decisions for Korean Pop (K-POP) music albums and merchandise in Pekanbaru. This research is quantitative with a purposive sampling technique with a total of 95 people collecting data in this study using a questionnaire with data analysis techniques using simple regression analysis. The results of this study indicate that consumer behavior has a systematic effect on the decision to purchase Korean Pop (K-POP) music albums and merchandise. Keywords: consumer behavior, purchasing decisions, music albums, merchandise, and Korean pop

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