Search for collections on Repository Universitas Islam Riau

Pengaruh Harga Dan Cita Rasa Terhadap Kepuasan Pelanggan Pada Produk Teh Gepuk

Zahira, Salsabila (2023) Pengaruh Harga Dan Cita Rasa Terhadap Kepuasan Pelanggan Pada Produk Teh Gepuk. Other thesis, Universitas Islam Riau.

[thumbnail of 195210688.pdf] Text
195210688.pdf - Submitted Version
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract

This research was conducted with the aim of finding out the effect of price and taste on customer satisfaction with gepuk tea products in Pekanbaru. The sampling technique in this research was using the accidental sampling technique with the Slovin formula. In this case the researcher took a 100 samples by distributing questionnaires to the respondents. The method used is descriptive analysis and Multiple Linear Regression Analysis. The research results showed that (1) Simultaneously price and taste had a positive and significant effect on customer satisfaction, (2) Partially price had a positive and significant effect on customer satisfaction and (3) Partially taste had a positive and significant effect on customer satisfaction.

Item Type: Thesis (Other)
Contributors:
Contribution
Contributors
NIDN/NIDK
Sponsor
Sundari, Eva
1004017001
Uncontrolled Keywords: Price, Taste, Customer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Erza Pebriani S.Pd
Date Deposited: 07 Aug 2025 06:56
Last Modified: 07 Aug 2025 06:56
URI: https://repository.uir.ac.id/id/eprint/26513

Actions (login required)

View Item View Item