Ferianti, Rezda (2023) Strategi Dinas Pariwisata Kabupaten Siak Dalam Pengembangan Objek Wisata Di Kabupaten Siak (studi Kasus Objek Wisata Istana Siak Sri Indrapura). Other thesis, Universitas Islam Riau.

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Abstract

The Siak Sri Indrapura Palace tourist attraction, which is the main icon of Siak District currently experiencing a drastic decline in visitors after the pandemic. The government needs to develop a strategy that is carried out so that this tourist attraction is again crowded with visitors so as to significantly increase regional original income. The purpose of this study was to analyze the strategy of the Siak Regency Tourism Office in developing the Siak Sri Indrapura Palace tourist attraction in Siak Regency. This research method is qualitative, by conducting interviews with selected informants and the results are analyzed descriptively qualitatively. The results showed that overall the strategy of the Siak Regency Tourism Office in the Development of Siak Sri Indrapura Palace Tourism Objects in Siak Regency had not been fully implemented. In the target section, this tourist attraction is expected to increase local revenue (PAD) and the realization is sometimes the target is not reached. In terms of policy, there is government support by issuing Siak Regent Regulation Number 14 of 2020 concerning the Building Layout and Environment Plan for the Siak Sri Indrapura Heritage Area. In terms of procedures, there is already an SOP that regulates the work of officers in the field including tickets, local guides, security and cleanliness. In terms of method, there is a placement of field assignments to improve service. In terms of the program, there are short and long term programs that have been carried out. In terms of standards, comparisons are made of the number of visits from year to year as evaluation material. In terms of budget costs, budget limitations for the realization of the costs of developing this tourist attraction form a budget for administrative services. In terms of technology, the Siak Sri Indrapura Palace has been published on various airport websites, hotel websites, news websites and also on social media such as Instagram and YouTube.

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