Hakim, Raihan (2023) Pengaruh Healthy Lifestyle & Brand Ambassador Terhadap Pembelian Mie Instan Lemonilo (studi Kasus Marpoyan Damai Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the influence of Healthy Lifestyle and Brand Ambassador on Purchase Decisions of Lemonilo Pekanbaru Instant Noodles Case Study of Marpoyan Damai District, Pekanbaru. The sampling technique in this study was to use a purposive sampling technique, which is one of the components of the questionnaire using Googleform. In this study, 120 samples were taken by distributing questionnaire links to respondents. The method used is descriptive quantitative analysis. The research results showed that (1) Simultaneously healthy lifestyle and brand ambassadors have a positive and significant effect on purchasing decisions, (2) Partially healthy lifestyle has a positive and significant effect on purchasing decisions and (3) Partially brand ambassadors have a positive and significant effect on decisions purchase.

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