Putri, Inayah Rezki (2023) Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Chinoss Coffee Space Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to analyze the influence of product quality and service quality on purchasing decisions on Chinoss Coffee Space products. Research was conducted on customers who only drank coffee. The Purposive Sampling method was used in this research, the sample collected was 99 respondents using the Yamane formula in determining the sample. The data analysis techniques used in this research are Multiple Linear Regression, Coefficient of Determination Test, T Test (Persial), F Test (Simultaneous) with the help of SPSS 25. The aim of this research is to find out whether product quality factors influence Chinoss Coffee purchasing decisions Space, to find out whether service quality influences purchasing decisions for Chinoss Coffee Space, to find out whether product factors and service quality simultaneously influence purchasing decisions for Chinoss Coffee Space. The results of this research show that product quality and service quality have a positive and significant influence on purchasing decisions in Chinoss Coffee Space coffee products.

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