Wijaya, Mahendra (2023) Dampak Promosi, Brand Awareness Dan Pemilihan Saluran Distribusi Terhadap Keputusan Pembelian Produk Sangobion (studi Kasus Pada PT Tri Sapta Jaya Pekanbaru). Other thesis, Universitas Islam Riau.
Preview |
Text
Mahendra Wijaya.pdf Download (3MB) | Preview |
Abstract
The purpose of this study was to find out and analyze promotions, brand awareness and distribution channels that influence purchasing decisions for Sangobion products at PT Tri Sapta Jaya Pekanbaru. The sampling technique in this study used a simple random sampling technique. Data analysis techniques in this study used multiple linear regression analysis, t-test, F-test, and determination test. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions, brand awareness has a positive and significant effect on purchasing decisions, and distribution channels have a positive and significant effect on purchasing decisions. Promotion, brand awareness and distribution channels simultaneously have a positive and significant effect on purchasing decisions for Sangobion products at PT Tri Sapta Jaya Pekanbaru.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Syahdanur, Syahdanur 1010046502 |
| Uncontrolled Keywords: | Keywords: Brand Awareness, Distribution Channels, Promotion, and Purchasing Decisions |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Budi Santoso S.E |
| Date Deposited: | 10 Sep 2025 06:21 |
| Last Modified: | 10 Sep 2025 06:21 |
| URI: | https://repository.uir.ac.id/id/eprint/26409 |
Actions (login required)
 |
View Item |