Aldino, Mohd Trio (2023) Pengaruh Harga Dan Kualitas Produk Terhadap Pembelian Di Toko Baju Nizam Kuntu Kecamatan Kampar Kiri Kabupaten Kampar. Other thesis, Universitas Islam Riau.
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Abstract
This research aims to determine the influence of price and quality on purchases atthe Nizam Kuntu Clothing Shop, Kampar Kiri District, Kampar Regency. Thesample in this study was 80 respondents. The types and sources of data are primaryand secondary data, while the data collection technique uses questionnaires. Thedata analysis technique used in this research is multiple linear regression testingwith the help of SPSS version 26 software. The results of this research show thatproduct price and quality have a significant influence on purchasing decisions atthe Nizam Kuntu Clothing Shop, Kampar Kiri District, Kampar Regency.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Sundari, Eva 1004017001 |
| Uncontrolled Keywords: | Price, Product Quality, Purchasing Decisions |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Erza Pebriani S.Pd |
| Date Deposited: | 07 Aug 2025 06:58 |
| Last Modified: | 07 Aug 2025 06:58 |
| URI: | https://repository.uir.ac.id/id/eprint/26406 |
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