Susnawati, Mery (2023) Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Ice-cream Aice Studi Kasus: Mm Tesco 168 Tembilahan Kabupaten Indragiri Hilir. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to analyze the effect of price and product quality on purchasing decisions for ice-cream aice (Case Study: Mm Tesco 168 Tembilahan, Indragiri Hilir Regency). The population in this study are all consumers who have bought Ice-Cream Aice products at MM Tesco 168 Tembilahan. The sampling technique used in this study is a purposive non-probability sampling technique, the number of samples taken is determined based on Hair, samples is 65 people. Data collection techniques in this study using questionnaires or questionnaires distributed to consumers. The data analysis technique in this study used descriptive and quantitative analysis. The results showed that the price and quality of the product simultaneously and partially had a significant effect on the Ice-Cream Aice Purchase Decision (Case Study: Mm Tesco 168 Tembilahan, Indragiri Hilir Regency). Keywords: Price, Product Quality, Purchase Decision

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