Perdani, Dian Putri (2023) Pengaruh Gaya Hidup Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Menggunakan Layanan Shopeepay Mahasiswa Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to see whether there was a significant influence between Lifestyle and Ease of Use on Purchase Decisions Using the Shopeepay Service for Private Students in Pekanbaru as many as 50 respondents. The sampling technique uses purposive sampling using the Ferdinand formula (2006). The data collection technique used in this study was to use a questionnaire distributed to the respondents. The data analysis method used in this study is the Data Collection Scale Technique, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination (R^2), and Hypothesis Testing Using SPSS Software. So from the results of the tests that have been carried out, it can be concluded that 1) Lifestyle has no positive and significant effect on purchasing decisions using the Shopeepay service for private students in Pekanbaru. 2) Ease of use has a positive and significant impact on purchasing decisions using the Shopeepay service for private students in Pekanbaru. 3) Lifestyle and Ease of Use simultaneously have a positive and significant effect on Purchase Decisions Using the Pekanbaru Private Student Shopeepay Service.

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