Febrianti, Fitri (2023) Analisis Pemasaran Ikan Baung (hemibagrus Nemurus) Di Kecamatan Pangkalan Kerinci Kabupaten Pelalawan Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Pangkalan Kerinci Sub-district is a sub-district in Pelalawan Regency with the majority of the population working as fishermen. Farmers generally sell their produce to collectors at a selling price set by the collectors. Weak market information causes farmers to have no bargaining power. This study aims to analyze: (1) marketing institutions, channels and functions; (2) costs, margins, profits, efficiency and farmer's share. This study used a survey method in Pangkalan Kerinci District, Pelalawan Regency. This research was conducted for 6 months starting from March to August 2022 located in Pangkalan Kerinci District. Farmers were sampled using, with a total of 50 farmers. Collector traders and retailers were selected by census with a total of 12 and 5 people respectively. The data used are primary and secondary data and analyzed descriptively qualitatively and quantitatively. The results showed that (1) the characteristics of the average baung fish farmer were 46.34 years old (productive), 9.26 years of education (equivalent to junior high school), 9.56 years of business experience (long enough) and the number of family dependents was 4 ,12 people. The marketing agencies involved are collectors, retailers and consumers who form 1 marketing channel, namely farmers, collectors, retailers and consumers. The cost of marketing baung fish is Rp. 1.655/Kg. The marketing margin is Rp. 26.00/Kg. Marketing efficiency is Rp. 2.07%. FAarmer's Share in marketing baung fish is Rp. 6.75%.

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