Mulya, Dwi Intan (2023) Analisis Usahatani Dan Pemasaran Pepaya California Orange Lady Di Desa Talang Kecamatan Payakumbuh Barat Kota Payakumbuh Barat Provinsi Sumatera Barat. Other thesis, Universitas Islam Riau.

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Abstract

Analysis of Farming Business and Marketing of Papaya California Orange Lady in Talang Village, West Payakumbuh District, Payakumbuh City, West Sumatra Province. Under the Guidance of Mr. Dr. Ir Ujang Paman Ismail, M.Agr Papaya California Orange Lady is one of the agricultural commodities that has a great opportunity to be marketed in Indonesia. This study aims to analyze: 1) characteristics of papaya farmers and traders, 2) Cultivation techniques and production factors used in California Orange Lady Papaya farming, 3) Production costs, income production, and efficiency of California Orange Lady Papaya farming, 4) Marketing institutions, marketing channels, marketing functions, marketing costs, marketing margins, marketing profits, farmer's share and marketing efficiency of California Orange Lady papaya. This research was conducted using a survey method for 6 months starting from April 2022 to September 2022. Respondents in this study were California Orange Lady papaya farmers, totaling 20 farmers, while respondents from collectors were 2 people. The data used comes from primary data and secondary data. Data were analyzed descriptively qualitatively and quantitatively. Based on the results of the research that has been carried out, the results show that: 1) Respondents in the California Orange Lady papaya farming in Talang Village, West Payakumbuh District, are in the productive age category, namely 50 years old farmers. The average farmer's education level is 9 years. Most of the respondents in the California Orange Lady papaya farming business are still relatively new, with an average farmer experience of 3.125 years. 2) The California Orange Lady papaya production process is still very simple, because it uses easily available equipment. In cultivating the California Orange Lady Papaya California Orange Lady papaya, it uses techniques in the form of fertilization, maintenance and harvesting activities using five types of tools, namely hoes, sickles, raking machines, carts and pumps. The average total cost for papaya products, California Orange Lady, is Rp. 2.380.031/ arable area, 3) Production costs in this farming are Rp. 3.520.971/production process. From the research results obtained an average gross income of Rp. 13.279.100/production process and net income of Rp. 9.758.129/production process. Farming efficiency is 9.02%, 4) California orange lady papaya marketing institutions in Talang Village consist of farmers, collectors, retailers and consumers. The marketing channels used by California Orange Lady papaya farmers are two marketing channels. The marketing functions carried out by papaya farmers California Orange Lady are the selling function, purchasing function and transportation function. The cost of the marketing channel that the author examined was Rp. 273.17 with a total profit of Rp. 1226.83, marketing margin Rp. 1,500/kg, 13.66% marketing efficiency, and 57.14% farmer share

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