Putri, Rosanty Amelia (2023) Analisis Pemasaran Tbs Kelapa Sawit Swadaya Di Desa Mekar Jaya Kecamatan Pangkalan Kerinci Kabupaten Pelalawan Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Marketing Analysis of Independent Palm Oil FFB in Mekar Jaya Village, Pangkalan Kerinci District, Pelalawan Regency, Riau Province. Under the Guidance of Dr.Ir. Ujang Paman Ismail, M.Agr. Oil palm is an important plantation crop in Riau Province. This study aims to ana-lyze: 1) Characteristics of farmers and traders, 2) Marketing institutions, marketing channels, and marketing functions, 3) Marketing costs, margins, profits, marketing efficiency and farmer's share on marketing of oil palm FFB in Mekar Jaya Village. The research method is a survey method. The research was carried out for 6 months starting from April 2022 to September 2022. Respondents in this study were farm-ers as many as 33 people who were selected by Simplr Random Sampling , 2 col-lectors, and 1 wholesaler. The data used are sourced from primary and secondary data, the data were analyzed descriptively qualitatively and quantitatively. The re-sults of this study indicate that: 1) The age characteristics of farmers in Mekar Jaya Village, Pangkalan Kerinci District are 56.14 years on average, 2 family dependents and 23.35 years of farming experience, 2) Marketing of oil palm FFB in Mekar Ja-ya Village, Pangkalan Kerinci Subdistrict, there are two channels, namely market-ing cover I: Farmers-Wholesale-Consumers (factories), marketing channels II: Farmers-Gathering Traders-Consumers (factories). 3) The calculation results are obtained in channel I, the marketing cost is Rp. 110/Kg with a margin of Rp. 300, channel I marketing profit Rp. 190/Kg, farmer's share is 84.22% and efficiency is 5.78%. In marketing channel II, the marketing cost is Rp. 135/Kg with a margin of Rp. 400, marketing profit Rp. 256/Kg, farmer's share is 78.94% and efficiency is 7.10%. Marketing efficiency in each marketing channel can be said to be efficient if the EP value is 50% in the two most efficient marketing channels, namely market-ing channel I with marketing efficiency of 5.78% because compared to marketing channel II marketing efficiency in marketing I is smaller .

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