Alpionita, Nia (2023) Pengaruh Beauty Vlogger Review Terhadap Minat Beli Makeover (cushion) Dalam Kanal Youtube Tasya Farasya. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to analyze the influence of beauty vlogger reviews on interest in buying makeover (cushion) on Tasya Farasya's YouTube channel. The population in this study were respondents who watched videos on Tasya Farasya's YouTube account which discussed beauty products. In this study there were 90 respondents and sampling used the Purposive Non Probability Sampling technique. The data analysis technique uses a simple linear regression model using the SPSS program. The research results show that beauty vloggers as celebrity reviews have a positive and significant influence in influencing consumer buying interest. The research results also show that consumer buying interest in beauty products is in the high category.

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