Hendra, Romesfa (2023) Pengaruh Atribut Produk Terhadap Keputusan Pembelian Pasta Gigi Pepsodent (studi Kasus Masyarakat Belilas Kecamatan Seberida Kabupaten Indragiri Hulu). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine the effect of product attributes on purchasing decisions of Pepsodent Toothpaste (Case Study of the Belilas Community, Seberida District, Indragiri Hulu Regency). This study uses a quantitative descriptive method, namely by collecting data obtained from respondents through distributing questionnaires. The sample in this study was 96 people who were Belilas consumers who bought Pepsodent Toothpaste in Seberida District, Indragiri Hulu Regency. Types and sources of data used are primary and secondary. Data collection techniques are by interviews and questionnaires. Data analysis used simple linear regression analysis with SPSS V.22. The results of the T test showed that product attributes had a positive and significant effect on purchasing decisions of Pepsodent Toothpaste (Case Study of the Belilas Community, Seberida District, Indragiri Hulu Regency).

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