Ramadhani, A’ini (2023) Keputusan Petani Dalam Memilih Saluran Pemasaran Nanas Di Kelurahan Mundam Kecamatan Medang Kampai Kota Dumai. Other thesis, Universitas Islam Riau.

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Abstract

Farmers' Decisions in Selecting Marketing Channels for Pineapple in Mundam Village, Medang Kampai District, Dumai City. Guided by Dr. Elinur, SP., M.Si. Mundam Village, Medang Kampai District has the highest pineapple production in Dumai City. The pineapple used uses superior varieties so it has a sweet taste and large size. This study aims to determine and analyze: 1) Characteristics of pineapple farmers and traders in Mundam Village, Medang Kampai District. 2) Marketing institutions, marketing channels, marketing functions, marketing costs, marketing margins, farmer's share, profit and marketing efficiency. 3) Factors that influence farmers' decisions in choosing pineapple marketing channels in the Mundam Village, Medang Kampai District. The method used in this research is survey method. Location determination is done purposively. The research was conducted for 6 months, from February 2023 to July 2023. The sampling technique was carried out proportionally Distratified random sampling , namely 46 pineapple farmers and 7 samples were collected by traders and 8 samples by retailers. The results showed that the average age of farmers was 43 years. education level is 9 years, farming experience is 16 years, the number of dependents is 4 people. While the characteristics of pineapple traders have an average age of collectors of 47 years, retailers of 45 years, education level of collectors of 10 years, retailers of 10 years, trading experience of collectors of 11 years, retailers of 8 years, the number of dependents of the merchant's family collectors of 5 people and retailers of 5 people. The marketing channel institutions involved in Mundam Village are farmers, collectors, retailers and consumers. The marketing functions involved are sales, purchasing, storage, transportation, standardization, financing and market information functions. Total marketing costs incurred in channel I amounted to IDR 682/Kg. The marketing profit earned is IDR 1,285/Kg. Farmer's Share of 59.9% and marketing efficiency of 13.9%. While the total marketing costs on channel II is IDR 1,294/kg. Profit of IDR 1,868/Kg. Farmer's Share of 53.9% and marketing efficiency of 18.5%. The dominant factors influencing farmers' decisions in choosing marketing channels for pineapples in the Mundam Village, Medang Kampai District, price, experience and age.

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