Agustina, Bekti (2023) Analisis Rantai Nilai Wisata Pada Asia Farmhayday Di Kecamatan Tenayan Raya Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to identify and analyze the tourism value chain at Asia Farm Hayday in Tenayan Raya District, Pekanbaru City. This study uses a qualitative-descriptive method with Atlas.ti and SPSS software. Methods ofdata collection is done by interview, documentation and direct observation. The sample of this research is the owner and 8 employees of Asia Farm and 50 respondets. The results showed that the tourism value chain in Asia Farm Hayday, Tenayan Raya District, Pekanbaru City was in accordance with what had been determined. The response of visitors to operators of tourist destinations, food and drink services, and added value is good, but it is necessary to add accommodation in the formof a pavilion and add fauna as a tourist asset.

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