Hariati, Hariati (2022) Analisis Perilaku Konsumen Terhadap Keputusan Pembelian Jamu Tradisional Di Desa Perlabian Kecamatan Kampung Rakyat Kabupaten Labuhanbatu Selatan Provinsi Sumatera Utara (Study Kasus Usaha Jamu Tradisional Mbak Yuli Di Desa Perlabian Provinsi Sumatera Utara). Other thesis, Universitas Islam Riau.

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Abstract

This research is a quantitative research using descriptive method. By taking samples using non-probability sampling methods and purposive sampling techniques and using the Lemeshow formula, the number of samples obtained was 57 respondents. The technique used is a simple linear regression technique with the results of the study showing that consumer behavior significantly influences purchasing decisions for traditional herbal medicine in Perlabian Village, Kampung Rakyat District, South Labuhanbatu Regency, North Sumatra Province.

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