Moniko, Moniko (2020) Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Pembelian Produk Makanan Dan Minuman Halal. Other thesis, Universitas Islam Riau.
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Abstract
ABSTRACT ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER DECISIONS IN PURCHASE OF HALAL FOOD AND DRINK PRODUCTS MONIKO NPM :165210023 This research was conducted to determine and analyze the factors that influence consumer decisions in purchasing halal food and beverage products. The population in this study were 1007 people, with the determination of a sample of 100 people based on the adequacy of the data to use the purposive sampling technique method. Based on the results of the study concluded that the factors that influence consumers buy halal food and beverage products, namely consumers believe that consuming halal food and beverages orders from religion.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Syahdanur, Syahdanur UNSPECIFIED |
| Uncontrolled Keywords: | Religious Norms, Health, Product Quality, Purchasing Decisions |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Budi Santoso S.E |
| Date Deposited: | 26 Nov 2022 11:47 |
| Last Modified: | 26 Nov 2022 11:47 |
| URI: | https://repository.uir.ac.id/id/eprint/15730 |
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