Bahri, Syamsul (2021) Pengaruh Kenyamanan Dan Promosi Terhadap Keputusan Masyarakat Berkunjung Di Wisata Religi Di Desa Rantau Binuang Sakti Kabupaten Rokan Hulu. Other thesis, Universitas Islam Riau.

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Abstract

THE INFLUENCE OF CONVENIENCE AND PROMOTION ON SOCIETY DECISION IN VISITING RELIGIOUS TOURISM AT RANTAU BINUANG SAKTI VILLAGE ROKAN HULU DISTRICT SYAMSUL BAHRI 162310152 Sharia tourism could not be separated from the regulation and Islamic law that should be pillars and foothold from all tourism activities. Sharia tourism could be defined as a tour or recreation to find happiness that was not contra to Islam principle. The purpose in this research was to examine the convenience and promotion on society decision in visiting religious tourism at Rantau Binuang Sakti Village Rokan hulu District. Theoretical framework in this research explained the factors influenced society decision in visiting such as: visiting (convenience, promotion, visitors’ decision). This research used field research with causal method. The data used primer and source data. The population in this research was all visitors in 1.615 persons, the data took in year 2018/2019. Sampling technique was simple random in 94 visitors. Data collection technique used observation, questionnaire and documentation. Based on this research finding about the factors influenced society decision in visiting religious tourism at Rantau Binuang Sakti Village Rokan hulu District, in convenience result, the result (2.062) > t table (1.986) and sig (0.042) < (0.05). promotion (7.913) > t table (1.986) and sig (0.000) < 0.05). convenience and promotion simultaneously influnenced on visitors’ decision and it could be seen from f counted (52.004) > f table (3.10) and sig 0.000<0.05 and R2 score in 0.533, it could be concluded as “good”, because respondents’ feedback that stated agree in percentage 58.85% and the average of this research schore in 391.

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