Pengaruh Layanan Tix Id Terhadap Keputusan Pembelian Tiket Bioskop Melalui Jaringan Online Di Cinema 21 Pekanbaru (studi Kasus Mahasiswa Fakultas Ekonomi UIR)

Herryansyah, Arief Octo (2019) Pengaruh Layanan Tix Id Terhadap Keputusan Pembelian Tiket Bioskop Melalui Jaringan Online Di Cinema 21 Pekanbaru (studi Kasus Mahasiswa Fakultas Ekonomi UIR). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this research is to find out and analyze the TIX ID application service partially on the decision to purchase cinema tickets through an online network on cinema 21 by students of the Faculty of Economics UIR. The population in this study were students of the Faculty of Economics UIR while the sample taken was 80 people where the sample technique used was accidental sample technique where the sampling was based on the fact that they happened to occur. Data collection techniques are done by distributing questionnaires. This study uses descriptive analysis with a quantitative approach, then the data is processed with a Simple Linear Regression Analysis. All tests were performed using SPSS Version 22.0. From the results of this study it can be concluded that the purchasing decision is influenced by service. This means that the better the TIX ID service is provided, the better purchasing decisions of the Faculty of Economics UIR students. Keyword : Service, purchasing decisions

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