Analisis Efektivitas Iklan Pada Media Online Pekanbaru

Rasito, Ahmad (2019) Analisis Efektivitas Iklan Pada Media Online Pekanbaru. Other thesis, Universitas Islam Riau.


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This study aims to analyze the effectiveness of advertising on online media online. In this study using a questionnaire to measure the effectiveness of advertising and selected 30 respondents through the Purposive Sampling method. The method used to analyze is the EPIC model as a measure of the effectiveness of advertising from the communication side. The results of the measurement of Empathy, Persuasion, Dimention, and Communication show that the advertisement is in an effective range with different values but still in accordance with the applicable score standards. The results of the EPIC rate model analysis obtained the results of each value of Empathy = 3.91, Persuasion = 3.85, Impact / dimension = 4.14 and communicaiton = 3.95. The EPIC rate value which is the average value of the four variables is at 3.96. Values are in the "effective" range in the range of effectiveness scales.

Item Type: Thesis (Other)
Uncontrolled Keywords: Effectiveness, Advertising, Online Media, EPIC Rate
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 21 Feb 2022 07:39
Last Modified: 21 Feb 2022 07:39

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