Pola Komunikasi Antarbudaya Dalam Proses Jual Beli Di Pasar Tradisional (Studi Pada Pedagang Asal Minang Di pasar Cik Puan Pekanbaru)

Jasman, Muhammad Iqbal (2018) Pola Komunikasi Antarbudaya Dalam Proses Jual Beli Di Pasar Tradisional (Studi Pada Pedagang Asal Minang Di pasar Cik Puan Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

Intercultural Communication is communication between two individuals or groups in which each individual has a different culture. Intercultural communication is very important role in the existing communication process in some traditional markets in Pekanbaru one of them is the traditional market Cik Puan which used to be the stop of public transportation counters. The purpose of this research is to know the pattern of intercultural communication in the process of buying and selling in traditional market. In this case the researcher uses descriptive qualitative research approach method. This study uses the appropriate theory of Ethnography theory Communications, this theory knows about the Speech Community and Activities Communications. The subjects of this study are 4 traders consisting of 2 types of traders such as 2 food traders and 2 sellers of vegetables and again divided into 3 types of traders, namely street vendors (street vendors), los traders, and kios traders. While the object is Intercultural Communication Pattern In the process of Sale and Purchase In Traditional Market. The results of research show in the scope of the community itself is sellers and buyers adapt to the other person and the environment, while communication activities there is a process of bargaining, the conversation is dropped, and there are also teasing buyers.

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