Peran Public Relations (PR) dalam Implementasi Corporate Social Responsibility (CSR) PT. Padasa Enam Utama di Desa Tabing Kecamatan Koto Kampar Hulu Kabupaten Kampar

Naldi, Alpi (2018) Peran Public Relations (PR) dalam Implementasi Corporate Social Responsibility (CSR) PT. Padasa Enam Utama di Desa Tabing Kecamatan Koto Kampar Hulu Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

The author conducted research on the role of Public Relations PT. Padasa Enam Utama against CSR Program. The aim of the research by the author is to gain insights into the role of Public Relations of PT. At Six Main through CSR activities in the field of infrastructure, public relations plays a management funcition that is structured in an agency or organization that manages the flow of information in both directions with the communication media specific to the audience in order to achieve the maximum, and CSR companies are required to consider the interests of stakeholders of the company, create added value (value added) of products and services for the company’s stakeholders, and maintaining continuity is the creation of added value. The research method used by writer is a qualitative method. Data collection techniques used by the author, among others,is the primary data is data generated author of the research and secondary data obtained from books, the internet and the media. From research by the author concluded the role of Public Relations of PT. At Six Main is good because it has succeeded in making CSR program.

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