Pengaruh Bauran Promosi Terhadap Keputusan Wisatawan Domestik Berkunjung Ke Kota Pekanbaru

Lisna, Nia (2018) Pengaruh Bauran Promosi Terhadap Keputusan Wisatawan Domestik Berkunjung Ke Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this determine effect of the promotional mix which consists of advertising, sales promotion, public relations to the decisions of domestic tourists who visit the lower market and Agung An-Nur mosque in Pekanbaru city. This study uses two variabels, namely promotion mix and visiting decision. This type of research is descriptive and quantitative, with a sample of 50 respondents. Data collection techniques with interviews and questionnaires, then tested for validity and reliability testing. As for the influence between variables tested by using the regression equation and correlation coefficient. The results obtained in this study are promotional mix variables consisting of advertising, sales promotion, and public relations simultaneously and partially significant influence on the decisions of domestic tourists visiting the lower market and the An-Nur Great Mosque in Pekanbaru city.

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