Persepsi Guru Wanita Madrasah Ibtidaiyah Al Barokah Pekanbaru Terhadap Iklan Kosmetik Wardah di Televisi

Adha, Heni (2017) Persepsi Guru Wanita Madrasah Ibtidaiyah Al Barokah Pekanbaru Terhadap Iklan Kosmetik Wardah di Televisi. Other thesis, Universitas Islam Riau.

[img] Text
ABSTRAK.pdf

Download (352kB)
[img] Text
kata pengantar.pdf

Download (351kB)
[img] Text
daftar isi.pdf

Download (352kB)
[img] Text
BAB 1.pdf

Download (303kB)
[img] Text
BAB 2.pdf

Download (393kB)
[img] Text
BAB III.pdf

Download (232kB)
[img] Text
BAB IV.pdf
Restricted to Repository staff only

Download (306kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Repository staff only

Download (176kB) | Request a copy
[img] Text
DAFTAR PUSTAKA.pdf

Download (156kB)

Abstract

The research titled “Perception of Female Teachers Madrasah Ibtidaiyah Albarokah Pekanbaru Againts Wardah Cosmetik Ads On Televison”. Television is a vehicle where the advertisers always want to use broadcast media to sell a products whut the intention of making anyone who saw the ad products are interested in using the product. Besides television is also a measure of the mass media that most devoteas, because by television viwers can see and hear directly the information aired thus providing convenience to absorb information at present. In this research using qualitative methods. Data collection techniques using interview and documentation. The informants were 8 people, where 8 people informant was a female teachers working at the school against wardah cosmetic ad impressions on television. Results from this study if connect with the theory of selective perception wich is the term applied to the tendency of human perception is influenced by the desires, needs, attitudes, and factors other psikologi. Selective perception has a very important role in different people may respond to the same message in different ways, where female teachers at at the madrasah this Albarokah have the perception that there toward advertising wardah but has a different way of submit.

Item Type: Thesis (Other)
Uncontrolled Keywords: Perception, Television, Ad Wardah
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: > Ilmu Komunikasi
> Ilmu Komunikasi
Depositing User: Mia
Date Deposited: 12 Aug 2021 04:18
Last Modified: 12 Aug 2021 04:18
URI: http://repository.uir.ac.id/id/eprint/2841

Actions (login required)

View Item View Item